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What an Earnings Report Means (and Why Stocks Move)

Key takeaways
  • Companies report results four times a year; the calendar is public.
  • Stocks react to results versus expectations, not to results alone.
  • Guidance for the next quarter or year often moves the price more than the quarter just reported.

What gets reported

US public companies publish results every quarter, along with a longer annual report. The headline numbers are revenue (total sales) and earnings per share (EPS, profit divided by the number of shares). Companies also report profit margins, cash flow, debt and the performance of individual business lines.

Beat, miss and expectations

Before each report, analysts publish estimates for revenue and EPS. The average of those is called the consensus. If the company reports higher than consensus it has “beaten” estimates; lower is a “miss.”

The price you see already reflects what investors expect. That is why a company can report record profit and still fall: if the market hoped for even more, it is a disappointment. The reverse also happens.

Guidance and the conference call

After the numbers, management usually holds a conference call and often gives guidance, a forecast for coming quarters. Investors focus on it because a stock is a claim on future profits. A strong quarter with weak guidance can send shares down.

Many companies report before the market opens (BMO) or after it closes (AMC), so the move shows up at the next opening. Our earnings calendar shows the timing and estimates for the week.

What to look at beyond the headline

  • Revenue growth compared with last year and with the previous quarter.
  • Margins: is profit keeping up with sales?
  • Cash flow: profits on paper are not the same as cash in the bank.
  • Guidance and any change in tone from management.
  • One-offs that make the quarter look better or worse than the underlying business.

Earnings season and volatility

Reports cluster in roughly four periods a year, starting a few weeks after each quarter ends. Prices of individual stocks can move sharply on report days. If that kind of swing would keep you up at night, remember that long-term investors often hold through reports and judge a company over years, not days.

Quick answers

Why did the stock fall after a good report?
Because price reflects expectations. If results or guidance were below what investors hoped for, the shares can drop even when profits grew.

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Go deeper: books

Common Stocks and Uncommon Profits
Philip A. Fisher
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Fisher’s approach to finding outstanding growth companies through qualitative research, including his well-known checklist of what to look for.

The Warren Buffett Way
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Breaks down Buffett’s approach into business, management, financial and value tenets, with case studies.

The Intelligent Investor
Benjamin Graham
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The foundational text of value investing. It introduces the margin of safety and the parable of Mr. Market, and separates investing from speculation.

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This guide is for education only and is not investment, tax or legal advice. Examples use made-up numbers to show how a calculation works. Read our disclosures.